MCDONALD'S GLOBAL MARKETING SUCCESS
MCDONALD'S GLOBAL MARKETING SUCCESS Being the 6 th most important brand in the world and one of the most visited eateries across the world, McDonalds is an American fast food company, founded in 1940 as a restaurant operated by Richard and Maurice McDonald, in San Bernardino, California. McDonalds has really maintained their position throughout the competition. Serving over 117 countries, feeding millions of customers everyday McDonald’s branding success is undeniable. The Key to McDonald’s branding and marketing success is segmentation and experimentation. The marketing strategy of McDonald’s is based on Uniformity, no matter what McDonald’s you are in the world, you will always have the most iconic items. MENU IN JAPAN McDonald’s focus is the US where they spend most of their budget and trial more new products and innovations. The American audience is the largest audience. Americans spend more money at McDonald’s than any other fast food restaurant in...